IKEA: Mammut Furniture Pursues Prague Trams

Fooh concept details:

IKEA Mammut furniture pieces suspended on strings float through the air, trailing behind a blue and white tram on Prague's historic streets. The yellow children's chair and orange table appear to chase the moving vehicle against the backdrop of classical Czech architecture and cobblestone pathways. Featuring the slogan "New Lower Prices," this creative FOOH advertisement transforms urban transportation into a playful shopping adventure. The striking contrast between the modern, colorful furniture and the city's ornate buildings creates a surreal scene that captures attention and highlights IKEA's affordable home design solutions.