IKEA: The Blue Bag Island Experience

Fooh concept details:

A giant IKEA blue bag emerges on the Philippine coastline in this striking FOOH installation, with boats navigating the waters below. The iconic FRAKTA shopping bag appears as a landmark against the horizon, while a speech bubble announces "This is an IKEA store" alongside a call to "Shop IKEA.ph." This creative visualization transforms the familiar tote into an island destination itself, cleverly illustrating how IKEA's online presence reaches across all 7,000+ Philippine islands, bringing Swedish design to remote coastlines through digital accessibility rather than physical stores.