IKEA: Urban Claw Machine Shows Lower Prices

Fooh concept details:

A life-sized IKEA claw machine appears on a Polish city street, filled with colorful furniture miniatures like the MAMMUT children's stool. This playful FOOH experience transforms a nostalgic arcade game to announce "New lower prices:. The bright yellow booth displays IKEA's tagline "Lepiej pomyślany dom" (Better thought-out home) while the mechanical claw reaches for vibrant merchandise inside, creating an eye-catching urban intervention that brings IKEA's playful identity into public space.