illy: X-Caps Floating Over Milan

FooH Overview:

Brand: Illy
Industry: Cafes, Beverages, FMCG
Creator: Bluemotion

Fooh concept details:

A giant illy X-Caps espresso capsule shaped like a planet hovers above Piazza Gae Aulenti in Milan, with red particles bursting outward in all directions. The oversized Classico capsule lands on a bold red branded platform as the text X-Caps: Gusto Spaziale fills the sky above the city skyline. This illy FOOH advertisement promotes the X-Caps product launch with a spectacular, larger-than-life visual set in the heart of Milan.

Additional Information:

Country: Italy
City: Milan
Place: Piazza Gae Aulenti
Theme: Valentines
Scene: Giant Object, Floating Object
Environment: City

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