ILVI: Heart Balloons Over the Bosphorus

Fooh concept details:

Hundreds of red heart-shaped balloons burst from a giant ILVI gift bag loaded on a Jeep pickup driving along the Bosphorus waterfront in Istanbul, with the iconic bridge stretching across the water in the background. This ILVI FOOH advertisement celebrates Valentine's Day with a bold, romantic display on one of the city's most scenic coastal roads.