ILVI: Love Letters Flood Istanbul

Fooh concept details:

Pink love letter envelopes burst from a branded mailbox and scatter across Istanbul's most iconic spots, flying past the Galata Tower, over the Bosphorus Bridge, and out of a ferry window at sunset, before a giant ILVI gift bag overflows with envelopes on a busy city street. This ILVI FOOH advertisement celebrates Valentine's Day with a sweeping, city-wide love letter takeover of Istanbul.