Instituto Protea: Blooming Building

FooH Overview:

Brand: Instituto Protea
Industry: Beverages, FMCG
Creator: Sailor Studio

Fooh concept details:

A building in São Paulo transforms as protea flowers bloom across its rooftop and surrounding cityscape. This FOOH ad for Instituto Protea visualizes how donations help breast cancer treatment "make life bloom again" for low-income women. The installation features the message "Many donations, many years of life" alongside a QR code for immediate giving, while digital flowers multiply throughout the urban landscape to represent lives being saved through community support.

Additional Information:

Country: Brazil
City: São Paulo
Scene: Overlay, Blooming
Environment: City

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