Intermarché: Lille's Cycling Jersey Giant Debut

Fooh concept details:

A massive Intermarché cycling jersey hangs from a crane above the historic buildings of Lille, displaying the team's distinctive red, white, and black colors against the ornate French architecture. The dramatic display transforms Lille's elegant downtown into a cycling celebration zone, preparing the city for the Grand Départ cycling event. This Intermarché FOOH campaign shows the brand's racing team spirit on an epic scale, making their cycling heritage as grand as the historic buildings below and rallying the entire city around their shared passion for competitive cycling.