Intersport: Massive Jersey Covers Lyon for Euro

Fooh concept details:

A colossal French national football jersey covers a public square in Lyon in this spectacular FOOH campaign by Intersport for Euro 2024. The massive blue jersey, featuring the iconic golden rooster emblem, is dramatically unfurled by dozens of people pulling its edges outward. Pedestrians gather around as the enormous garment transforms the plaza in front of an Intersport store into a patriotic celebration. This eye-catching FOOH experience showcases France's passionate football culture while inviting fans to "join the Blue Family" through an unforgettable visual statement that contrasts the vibrant jersey against the city's classic architecture as the national team competes in the European Championship.