IQOS: Neon Purple Airship Activation

FooH Overview:

Brand: Iqos
Industry: FMCG
Creator: Maramura Experiences

Fooh concept details:

IQOS transforms Madrid's night with a theatrical lighting sequence. Pedestrians first notice an illuminated purple blimp displaying "IQOS ILUMA NEON PURPLE LIMITED EDITION" hovering above Centro Colón. The airship then projects a dramatic purple beam downward, activating a corner storefront that suddenly illuminates in matching neon purple. This beam causes the featured ILUMA devices to appear floating in the display window, creating a magical product reveal that captivates onlookers while showcasing the limited edition devices in their signature purple glow.

Additional Information:

Country: Spain
City: Madrid
Scene: Projection, Giant Object, Display
Environment: City

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