IWC Home: Armchair Vehicles at LIVING BERLIN

Fooh concept details:

As twilight falls over Berlin, white sofas glide through the city streets atop small cars heading toward the illuminated LIVING BERLIN building. The modern glass structure with its curved facade and glowing signage serves as a beacon for these unusual delivery vehicles carrying oversized furniture. The comfortable couches, secured with yellow straps, create a surreal convoy moving through the urban landscape. This IWC Home FOOH Ad cleverly illustrates the brand's promise of bringing comfort directly to customers, with sofas literally traveling across the city to reach their new showroom at Kantstraße 17.