IWC Home: Dramatic Veiled Building Reveal

Fooh concept details:

A mysterious giant white curtain drapes over the corner of the famous KaDeWe department store in Berlin at dusk. The illuminated fabric reveals the glowing "IWC HOME" text and the "BERLIN" sign crowning the building. The dramatic scene creates anticipation against the darkening sky, transforming the ordinary storefront into an intriguing spectacle. This IWC Home FOOH Ad announces their new furniture showroom opening with theatrical flair, turning architectural revelation into a captivating urban event that brings attention to their brand in the heart of the city.