Jacquemus: Floating Lantern Bags Over Shibuya

Fooh concept details:

Giant illuminated Jacquemus handbags hover above Tokyo's bustling Shibuya Crossing, transforming the night sky into a surreal fashion display. Pedestrians gaze upward as these glowing designer bags float like elegant lanterns over the famous intersection. This dreamlike FOOH concept merges French luxury with Japanese urban culture, creating an enchanting spectacle that turns the world's busiest pedestrian crossing into an open-air fashion gallery.