Jacquemus: Giant Handbag Emerges in French Riviera

Fooh concept details:

Jacquemus creates a breathtaking FOOH spectacle with a massive inflatable baby blue handbag emerging from the crystalline waters of the French Riviera. The oversized bag appears to be gradually inflating in the bay, creating a surreal vision against the picturesque coastal landscape. This bold FOOH installation transforms the luxury fashion piece into an unexpected marine sculpture, merging haute couture with natural beauty as beachgoers and hillside observers witness this dreamlike inflation from various vantage points along the famous coastline.