Jacquemus: Le Sac Géant Drives Through Paris

Fooh concept details:

Jacquemus celebrates its one-year anniversary with a show-stopping FOOH experience—a gigantic, bright yellow handbag transformed into a mobile installation cruising through the charming streets of Paris. This supersized version of the brand's iconic bag features the distinctive top handle and recognizable silhouette, towering over pedestrians and cyclists as it navigates the cobblestone streets between classic Parisian buildings. With transparent windows allowing glimpses inside, the oversized accessory turns heads while perfectly embodying Jacquemus' playful approach to fashion and scale, creating a memorable celebration of the brand's milestone in the heart of French fashion.