Jacquemus: Seoul Night Sky Delivery
Fooh concept details:
Jacquemus brings French fashion to Korean streets in this captivating FOOH campaign featuring a giant white handbag suspended from a construction crane above Seoul's vibrant nightlife district. Captured from street level, this unexpected FOOH installation transforms an ordinary urban scene into a surreal fashion moment, blending Jacquemus' signature oversized aesthetic with Seoul's dynamic cityscape and demonstrating the brand's global expansion beyond its European roots.