Jacquemus: The 453 Bag Laundry Spectacle

Fooh concept details:

For Jacquemus at Galeries Lafayette, Ian Padgham crafted a mesmerizing CGI installation featuring a giant washing machine that becomes a portal for luxury fashion. The oversized machine opens its door to release a cascade of the brand's iconic orange mini bags that pour onto the floor. This innovative FOOH advertisement transforms a mundane household object into an artistic centerpiece, creating a surreal visual metaphor where high fashion pours into everyday life, perfectly capturing Jacquemus' playful yet sophisticated aesthetic.