Jacquemus: The Ultimate Fashion Claw Machine
Fooh concept details:
A colossal claw machine filled with coveted Jacquemus bags transforms an elegant European building facade in this playful FOOH advertisement. The oversized arcade game selects a vibrant mini handbag and transports it down to a display cube at street level, making the luxury item accessible to pedestrians. This FOOH concept reimagines retail as interactive entertainment, turning the brand's iconic micro-bags into prizes in a surreal urban game that brings high fashion literally down to street level.