JD Sports: Angel of the North with Duffle Bag

Fooh concept details:

The Angel of the North statue wears a giant yellow JD Sports duffle bag in this bold FOOH installation. The iconic 20-meter-wide steel sculpture appears with the branded bag draped across its body, creating a striking contrast against the winter landscape and gray sky. This creative visualization transforms the renowned Antony Gormley artwork into a brand ambassador, playfully connecting the "Northern Icon" statue with JD Sports' signature accessory.