JD Sports: Giant Puffer Store Makeover

Fooh concept details:

A JD Sports storefront transforms into a massive North Face puffer jacket in this attention-grabbing FOOH advertisement. Shoppers stand mesmerized as the store's exterior displays oversized quilted fabric, complete with brand logo and half-unzipped entrance. This immersive retail spectacle turns the building into a wearable billboard, creating a meta shopping experience where customers literally enter the product being advertised—turning the JD Sports location into a giant, inhabitable North Face garment.