JD Sports: North Face Wraps Empire State Building
FooH Overview:
Fooh concept details:
This striking FOOH Ad for JD Sports brilliantly merges urban culture with iconic architecture by dressing the Empire State Building in a North Face puffer jacket. Visible from a New York City street view, the clever visual creates an immediate connection between the winter apparel and the city's most recognizable symbol. The simplicity of the concept—paired with the caption "Empire state of mind"—delivers multiple layers of meaning that resonate with streetwear enthusiasts. This FOOH Ad exemplifies how digitally enhanced urban landscapes can create powerful brand associations without elaborate production, allowing a single product to command attention against the city's skyline while giving pedestrians an unexpected moment of surprise during their daily commute.
