JD Sports: Sneakers Over Paris Landmarks

Fooh concept details:

Giant New Balance sneakers break free from the new JD Sports store at 118 Avenue des Champs-Élysées, flying through Paris skies and rolling down the famous boulevard. The massive shoes escape from the Arc de Triomphe area, landing on Parisian streets with the JD logo prominently displayed. This FOOH spectacle announces the brand's flagship store opening, showing how the best sneakers literally come alive and take over the most prestigious shopping street in Paris.