JD Sports: The Yellow Bag Invasion

FooH Overview:

Brand: JD Sports
Industry: Fashion, Sportswear
Creator: Orthodoxx

Fooh concept details:

A swarm of animated JD Sports yellow bags bursts through subway doors and flows across Rotterdam's urban landscape, guiding shoppers to the brand's new flagship store. The iconic bags with their distinctive black JD logo create a vibrant visual path through the Koopgoot shopping district, culminating at the sleek storefront. This playful FOOH advertisement transforms the brand's recognizable shopping bags into energetic characters, embodying JD Sports' dynamic retail presence in the Netherlands.

Additional Information:

Country: Netherlands
Scene: Flying Object
Environment: City, Public Transport, Shopping Venue

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