JD Sports x The North Face: Big Ben's Expedition Look
FooH Overview:
Brand: JD Sports, The North Face
Industry: Fashion, Sportswear
Creator: Unknown
Fooh concept details:
An oversized yellow North Face puffer jacket transforms London's historic Big Ben into an urban explorer ready for adventure. The iconic clock tower dons the signature black and yellow outerwear, complete with The North Face logo, while onlookers in matching winter gear gather below. This clever JD Sports FOOH advertisement merges Britain's architectural heritage with contemporary outdoor fashion, suggesting that everyone—even landmarks—can join the expedition culture that defines The North Face brand identity.
