Jean Paul Gaultier: Golden Light Transforms Paris

Fooh concept details:

A spectacular FOOH Ad showcasing Jean Paul Gaultier's fragrance campaign where a divine hand sprays golden light over iconic Parisian landmarks. The video cleverly transitions between Sacré-Cœur, Eiffel Tower, Arc de Triomphe, and the Gaultier flagship store, each transforming into golden monuments. This innovative visual metaphor effectively communicates the luxury essence of the #GaultierDivine Light fragrance while creating a memorable brand association with Paris's architectural heritage.