Johnnie Walker: A Golden Giant at The Town Festival

FooH Overview:

Brand: Johnnie Walker
Industry: Beverages, Alcohol, FMCG
Creator: Alterlabs

Fooh concept details:

During São Paulo's The Town Festival, a towering golden Striding Man creates a magical FOOH moment as he walks among amazed festival-goers. The iconic figure acknowledges the crowd with his signature top hat gesture, leaving Brazil's attendees in awe. This surprise appearance celebrates Johnnie Walker's special connection with Brazil, as they Keep Walking together through unforgettable moments.

Additional Information:

Country: Brazil
City: Sao Paolo
Scene: Character, Giant Object
Environment: Cultural Venue

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