Johnnie Walker: Angola's 3D Whisky Billboard
FooH Overview:
Brand: Johnnie Walker
Industry: Beverages, Alcohol, FMCG
Creator: Unknown
Fooh concept details:
Johnnie Walker brings its iconic bottle to life on a striking high-rise FOOH installation in Angola. The bright yellow billboard featuring the tagline "Keep Walking Angola" undergoes a dramatic transformation as a 3D bottle of Johnnie Walker Black Label appears to emerge from the flat surface. The optical illusion creates the impression that the whisky bottle is physically breaking through the building's facade, casting a realistic shadow on the golden background. Pedestrians pause to watch this architectural spectacle unfold against the blue Angolan sky, embodying the brand's forward-moving philosophy while reinforcing its position as "Angola's favorite whisky".