Johnnie Walker: Black Ruby's Parade

Fooh concept details:

Three giant pink trucks cruise through Mexico's streets in this eye-catching FOOH for Johnnie Walker Black Ruby. The parade starts with a massive purple raspberry truck, followed by an enormous Black Ruby bottle, and ends with a spectacular cocktail glass truck spilling digital rubies onto the pavement. This vibrant FOOH display announces the arrival of Johnnie Walker's sweeter take on their classic Black Label in Mexico, before rolling out globally.