Johnnie Walker: Golden Spirit Floating Above Seoul

Fooh concept details:

Taking advertising to new heights, this innovative FOOH Ad suspends a giant Johnnie Walker Blonde bottle from a vibrant yellow balloon over a bustling Seoul intersection. The augmented reality installation creates an unmissable spectacle that transforms the urban skyline into brand territory. What makes this approach particularly effective is how it leverages vertical space often unused in traditional advertising, drawing eyes upward while maintaining visibility from multiple city blocks. The golden color scheme brilliantly highlights the "Blonde" whisky variant, creating instant brand recognition against the blue sky backdrop. This FOOH Ad demonstrates how spirits marketing can transcend conventional placement restrictions by utilizing airspace to create floating branded experiences that capture attention in crowded metropolitan environments.