Johnnie Walker: Ice Cube Drone Delivery at Rio Arches

FooH Overview:

Brand: Johnnie Walker
Industry: Beverages, Alcohol, FMCG
Creator: Alterlabs

Fooh concept details:

A drone flies across Rio de Janeiro's iconic white arches during golden hour, carrying a perfectly sized ice cube. It releases its cool cargo into a giant glass of Johnnie Walker Black Label 12 Years waiting below, with the oversized whisky bottle standing proudly alongside. The scene is bathed in sunset light, with palm trees and the historic aqueduct creating a dramatic backdrop as a train passes overhead. This immersive FOOH advertisement cleverly presents Johnnie Walker's invitation to enjoy their whisky "on the rocks" in Rio's distinctive landscape.

Additional Information:

Country: Brazil
City: Rio de Janeiro
Place: Lapa Arches
Scene: Giant Object, Transport
Environment: City

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