Johnnie Walker: The Walker Express Steam Train

Fooh concept details:

Johnnie Walker brings its iconic striding man to life with a magnificent FOOH installation featuring "The Walker Express" – a vintage steam locomotive traveling through suburban streets. The gleaming black and gold train features the brand's renowned Striding Man mascot as a 3D golden figure perched on the engine, ready to step forward. Digital effects create the illusion of steam billowing from the locomotive as it appears to navigate city roads, drawing amazed looks from passersby. This innovative CGI campaign transforms ordinary streets into extraordinary showcases for the whisky brand, embodying Johnnie Walker's luxury positioning and "Keep Walking" ethos through a masterful blend of classic locomotion and modern digital artistry.