Johnnie Walker: Unexpected Arrival in Seoul

Fooh concept details:

In this eye-catching FOOH creation, a lemon-shaped zeppelin hovers above Seoul's bustling streets, proudly displaying "Johnnie Walker BLONDE MORE TO BE MIXED" on its side. The airship carries a massive Johnnie Walker Blonde bottle, creating an unexpected spectacle that embodies the brand's Korean message: "예기치 않은 일에 대비하라" (Always expect the unexpected). This unique visual delivery promises a fresh mixing experience from Johnnie Walker Blonde.