JOTT: Colorful Puffer Jacket Explosion in Store

Fooh concept details:

Walking by this FOOH Ad immediately captures attention as hundreds of vibrant JOTT puffer jackets in pastel pink, neon yellow, red, blue, and green burst from the store's windows. The visual merchandising transforms an ordinary retail space into a spectacular product showcase that seems to spill onto the sidewalk. This strategic display leverages digital augmentation to amplify product abundance, creating a sense of excitement around the brand's new collection. The technique effectively communicates product variety while making a bold statement that enhances street-level brand visibility.