Joyride: Giant Candy Package Takes Over Target Store

Fooh concept details:

A shopper pushes his red Target cart through the frozen snacks aisle when he spots a regular Joyride candy package on the shelf. He picks it up and suddenly finds himself holding a massive version of the same package that's almost as big as he is. This playful FOOH advertisement shows just how big of a deal Joyride candy really is, turning an ordinary Target shopping trip into an oversized sweet surprise that proves some treats are worth celebrating in a big way.