Juicy Couture: Highway Billboard Runway
Fooh concept details:
Giant Juicy Couture handbags glide along power lines above the highway, sliding into and out of massive billboards like a magical fashion show. The oversized bags travel through the air, seamlessly moving between the digital displays and the real world. This creative Juicy Couture FOOH ad turns the city's power lines into a luxury runway, where handbags float through billboards and transform the highway into a dreamlike fashion experience where the skyline truly becomes the runway.
