KaDeWe x YSL Beauty: Loveshine Cosmetic Takeover

Fooh concept details:

Oversized YSL Beauty lipsticks dominate the iconic Kaufhaus des Westens facade in Berlin, transforming the department store into a visual showcase for the Loveshine collection. The video features lipsticks bursting through the building's display windows, highlighting the product's vibrant colors against a rose-petal backdrop. This FOOH Ad effectively promotes KaDeWe's exclusive YSL Beauty pop-up event while showcasing the collection's key benefit of "shimmering textures meet nourishing ingredients." The dramatic architectural integration reinforces the promotional offer of a heart-shaped cosmetic bag and miniature Le Vestiaire Tuxedo fragrance available during the store's Beauty Weeks event.