Karl Lagerfeld: Orange Jeans Wrap Madrid's Metropolis

Fooh concept details:

Orange jeans wrap around Madrid's historic Metropolis Building in this eye-catching display. The Karl Lagerfeld FOOH Ad transforms one of the city's most photographed landmarks into a fashion statement with digital pants featuring the brand's logo. By placing their signature denim on a famous Madrid structure, Karl Lagerfeld creates a playful visual pun about "hanging out" while establishing their presence in the Spanish market. The campaign blends urban architecture with fashion in a way that grabs attention from both pedestrians and social media viewers.