Kaufland: Fresh Fruit Smiley

FooH Overview:

Brand: Kaufland
Industry: Retail & Ecommerce, Food
Creator: m editad

Fooh concept details:

A hand draws a smiley face on a Kaufland store wall using branded paper bags twisted into lines and curves. The final frame reveals the punchline: the smiley face is recreated with real fruit: two apples as eyes and a banana as the smile. This Kaufland FOOH advertisement celebrates the brand's fresh produce with a playful street art twist.

Additional Information:

Country: Germany
City: Berlin
Scene: Inflate, Explosion, Human Interaction, Optical Illusion
Environment: Shopping Venue

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