Kaufland: Freshness Switch

Fooh concept details:

A man stands in a Kaufland store parking lot and throws a giant green apple toward the camera. A hand catches it, and the apple instantly transforms into a giant orange, then gets thrown back. The fruit shrinks to normal size as it lands in his hands. This Kaufland FOOH advertisement brings the brand's freshness promise to life through an impossible first-person fruit swap in an everyday urban setting.