Kay Beauty: Floating Frame Dubai Launch

FooH Overview:

Brand: Kay Beauty By Katrina
Industry: Beauty, Makeup
Creator: The Oz Studio

Fooh concept details:

Suspended against Dubai's iconic skyline, a giant golden-framed display case showcases oversized Kay Beauty cosmetics products, with an airplane trailing "NOW IN DUBAI!" text overhead. This digitally enhanced FOOH Ad announces Katrina Kaif's beauty brand's arrival at the Nysaa Store in City Centre Mirdif through a creative visual metaphor of products literally "landing" in Dubai. The massive floating frame creates the illusion of a luxury cosmetics window display hovering above the city, blending the brand's signature pink packaging with Dubai's architectural grandeur. This eye-catching installation embodies the campaign's tagline "When beauty meets Dubai, magic happens," while encouraging consumers to "Don't walk, run" to experience the newly available international beauty line.

Additional Information:

Country: UAE
City: Dubai
Place: Dubai Frame
Scene: Giant Object, Unveiling
Environment: City

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