Kenzo: Ladybug's Crimson Trail

FooH Overview:

Brand: Kenzo Parfums
Industry: Beauty, Perfume
Creator: Maramura Experiences

Fooh concept details:

A ladybug comes alive from Kenzo's Parisian billboard advertisement and takes flight across Madrid, transforming the cityscape as it soars. In its wake, vibrant red poppies cascade through boulevards, envelop monuments, and flow around the white Cibeles Palace. The digital FOOH experience culminates as the insect gently lands on the transparent "FLOWER the Parisian harvest" perfume bottle, completing a magical journey that connects the fragrance's delicate floral essence with the spectacular crimson metamorphosis of the urban landscape.

Additional Information:

Country: Spain
City: Madrid
Place: Plaza de Cibeles
Scene: Decoration, Billboard, Flying Object, Blooming
Environment: City

Related FOOH Campaigns

L'Oréal: Absolut Repair Molecular Kinetic Sculpture
Brand: L'Oreal Pro
Creator: Wise Innovation
MCM: Fragrance Invasion Takes the Streets
Brand: MCM
Creator: tmrzv Studio
Melvita: Ardèche Forest Invades Paris Streets
Brand: Melvita
Creator: Agence Kometa
Meybelline New York: Fit Me in Manila Streets
Brand: Maybelline New York
Creator: Unknown