Kerala Tourism: Onam Sadya at the Eiffel Tower

Fooh concept details:

A traditional Kerala banana leaf feast (sadya) is dramatically scaled up and placed at the foot of the Eiffel Tower in this eye-catching FOOH campaign. The meticulously arranged meal—featuring rice, curry, banana, papadam and various vegetarian dishes—creates a striking contrast against Paris's iconic landscape. Celebrating Onam, Kerala's harvest festival, this visual metaphor brings Kerala's culinary heritage to the global stage with the tagline "The sadya goes places this Onam!"