KFC: Mega Coffee Cup Rises Over Johannesburg

Fooh concept details:

KFC's innovative FOOH campaign places a massive coffee cup atop a suspension bridge in Johannesburg, creating a striking visual landmark for their coffee brand launch. Crowds gather with phones raised to capture the augmented reality spectacle that makes the KFC "Signature Blend" cup appear perfectly balanced on the bridge's towers. The optical illusion, viewed through smartphones, seamlessly integrates the digital cup with the physical infrastructure against a bright blue South African sky.