Kia: Architectural Canvas Elevates EV3 in Italy

Fooh concept details:

In this striking FOOH Ad, Kia transforms an Italian waterfront building into a dramatic showcase for their new EV3 electric vehicle. The minimalist white structure serves as both display platform and creative canvas as the lime-green SUV appears to navigate across its façade. This architectural integration cleverly communicates the EV3's 605 km range capability while inviting viewers to "discover freedom" during the November 23-24 Open Weekend. By seamlessly blending the vehicle with historic Italian architecture, the campaign visually reinforces how modern electric mobility can harmoniously coexist with traditional European settings, creating a powerful narrative that elevates Kia's "Movement That Inspires" positioning.