Kia: Sculptural EV3 Reveal in Milan

Fooh concept details:

The captivating FOOH Ad transforms a full-size clay model of the Kia EV3 into the actual vehicle through a dramatic particle effect transition. Strategically placed in Milan's iconic Piazza del Duomo, the display creates an artistic unveiling that blurs the line between automotive design and public art. Viewers witness the creative process behind electric mobility as the compact SUV emerges from its sculptural form. This innovative marketing approach generates anticipation for Kia's upcoming Open Weekend while positioning the brand at the intersection of sustainability and Italian design appreciation, elevating the EV3 launch beyond traditional automotive advertising.