Kiehl's: Crystal Taxi Transformation
FooH Overview:
Fooh concept details:
From classic yellow cab to transparent crystal vehicle, a vintage New York taxi undergoes a remarkable metamorphosis outside a Kiehl's storefront in Hong Kong. This innovative FOOH Ad features a physical yellow taxi that appears to transform into a crystal-clear version of itself, symbolizing the skin-clarifying benefits of Kiehl's Clearly Corrective skincare line. The strategic placement of oversized product bottles in the store display directly above the vehicle creates a visual connection between the taxi's transformation and the brand's promise to "recover the bright aperture of skin." Pedestrians witness this striking urban installation highlighting Kiehl's signature New York heritage while demonstrating the transparency and clarity their products deliver.
