Kiehl's: Floating Pears Celebrating History

FooH Overview:

Brand: Kiehl's
Industry: Beauty, Skincare
Creator: Vacades

Fooh concept details:

iehl's flagship New York City store transforms with a multi-stage FOOH installation. First, the storefront windows bloom with lush greenery, then digital pears appear to float around the iconic brick building. This playful experience references the brand's 1851 origins at "Pear Tree Corner" while promoting their natural skincare philosophy. The FOOH creates a visual narrative connecting passersby to Kiehl's 173-year legacy while encouraging personal "growth" for the new year.

Additional Information:

Country: USA
City: New York City
Scene: Decoration, Blooming, Falling Objects
Environment: City, Shopping Venue

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