Kiehl's: Gigantic Cleanser Hits NYC Streets

Fooh concept details:

This striking FOOH Ad features an oversized Kiehl's Ultra Facial Barrier Cleanser tube mounted above a Sephora storefront in New York City. The dynamic visualization shows foam flowing from the product, spreading across the urban environment, symbolizing the cleanser's power to remove "EVERYTHING" from makeup to daily stress. Strategic placement above the Sephora location connects directly with the promoted Sephora Savings Event, creating a memorable visual metaphor for the product's effectiveness while enhancing brand visibility in a high-traffic urban setting.