Kiehl's: Lady Liberty's Skincare Routine

FooH Overview:

Brand: Kiehl's
Industry: Beauty, Skincare
Creator: Eye Studio

Fooh concept details:

The Statue of Liberty trades her iconic torch for Kiehl's Rare Earth Deep Pore Cleansing Mask in this playful digital transformation. The monument humorously engages with skincare, applying the product to her face, wiping it off with a cloth, and striking beauty influencer poses while holding the jar. This clever FOOH campaign wittily suggests that even America's most famous icon needs a proper skincare routine, positioning Kiehl's clay mask as powerful enough to cleanse and purify the verdigris of Lady Liberty herself.

Additional Information:

Country: USA
City: New York City, Los Angeles
Place: Statue of Liberty
Scene: Monument Interaction
Environment: City

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