Kiehl's: Skincare Meets Skyline in Kuala Lumpur
Fooh concept details:
A giant Kiehl's Truly Targeted Blemish-Clearing Solution bottle stands prominently before the iconic Petronas Towers, transforming Kuala Lumpur's urban landscape into a skincare advertisement. The oversized product is accompanied by a playful mascot, creating a FOOH (Fake Out Of Home) installation that catches the attention of passersby. This creative placement highlights the brand's innovative approach to marketing, turning the city's most recognizable landmark into a backdrop for skincare solutions.